Well overdue I know, but just a quick note to highlight The Hurts advertising for their highly anticipated and hyped album 'Happiness'. You are the consumer, you are the character in their online story. A mysterious story where you choose the ending. A final fantasy book online? After each sound bite you are given your options of two codes which you then have to search Spotify for. You choose your destiny.
From my "trail" I ended up hearing one of the songs from the album - Devotion. A lovely taste of what is to come I hope. This is a unique and addictive approach to promoting the potential record of the year.... watch. this. space and be ready to be happy.
So when you find yourself staring out the window in your dead end job wondering where it all went wrong, thinking you have blown it, just you remember to breath, remain creative and go at it all again.
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